The Refresh News: Accelerating Growth in Advertising with StackAdapt's Vitaly Pecherskiy

AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture.

Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pilalrs of Solutions, Automation and Experience while maintaining a focus on responsible advertising practices.

Takeaways

StackAdapt focuses on accelerating growth for its customers.

The company culture is shaped by every employee's actions.

AI and automation are key areas of investment for StackAdapt.

StackAdapt aims to be a growth technology platform, not just a DSP.

The company has a diverse customer base across various industries.

Funding will be used for research, development, and global distribution.

Vitaly emphasizes the importance of customer acquisition as a fundamental truth.

StackAdapt's approach is to be distinctly unique in creating value.

The company is not overly concerned with competitors, focusing instead on self-improvement.

Future product launches are planned to enhance StackAdapt's offerings.

Chapters

00:00 Introduction to Market Texture and Upcoming Events

01:00 Vitaly Pecherskiy and StackAdapt Overview

06:49 Funding and Future Plans for StackAdapt

10:50 Company Culture and Employee Engagement

15:04 Automation, AI, and Responsible Advertising

18:57 Vision for the Future and Competitive Landscape

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