Ep. 71 Connecting the Dots: Heather Macaulay on AdTech, MadTech & Making It Work

In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addressing the challenges of maintaining work-life balance. Heather provides valuable insights into the future of the industry and the significance of collaboration in solving complex problems.

Takeaways

Heather's journey began in mobile marketing before transitioning to ad tech.

The importance of education in sales and client relationships.

MadTech focuses on product and data consultancy in the AdTech and MarTech space.

A shift from checkbox solutions to intentional investment in technology.

The convergence of AdTech and MarTech is becoming more pronounced.

Efficiency is a key trend in the industry, driven by client needs.

AI is playing a significant role in enhancing product development.

Personal relationships are crucial in the ad tech industry.

Finding balance in life is a continuous challenge for professionals.

Connectivity between platforms is essential for future success.

Chapters

00:00 Introduction to Heather Macaulay and Her Journey

03:01 Career Path and Industry Insights

06:05 MadTech's Culture and Team Dynamics

08:50 The Future of AdTech and MarTech

11:57 The Shift Towards Efficiency in the Industry

14:55 Personal Connections in AdTech

17:56 Finding Balance in a Demanding Industry

20:55 Key Takeaways and Closing Thoughts

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