Ep. 63 Building Ad Tech with Mark McEachran from Yieldmo

Host AdTech God speaks with Mark McEachran, Senior Vice President of Product Management at Yieldmo. They discuss Mark's journey in the ad tech industry, the importance of building and innovation, and the challenges faced in product management. Mark shares various insights , the impact of privacy regulations, and the future of cross-media advertising. The conversation highlights the transformative experiences Mark has had at various companies, particularly at Rubicon Project, and reflects on the legacy of cookies in digital advertising.

Takeaways

Mark's journey in ad tech began in the early 2000s.

Building products in ad tech is both challenging and rewarding.

Transformative experiences at Rubicon Project shaped Mark's career.

The ad tech landscape is evolving with blurred lines between buy and sell sides.

Innovation is crucial in a competitive market.

Privacy regulations are a significant challenge for product managers.

Cross-media advertising presents new growth opportunities.

The legacy of cookies is still felt in the industry.

Mark emphasizes the importance of household targeting in the future.

Collaboration and transparency within teams lead to better outcomes.

Chapters

00:00 Introduction to Ad Tech and Mark McEachran

01:18 Mark's Journey in Ad Tech

04:45 The Joy of Building in Ad Tech

08:09 Transformative Experiences at Rubicon Project

10:41 Navigating the Evolving Landscape of Ad Tech

15:57 Challenges in Product Management and Innovation

19:13 Future Growth Opportunities in Cross-Media Advertising

26:23 Reflections on Industry Changes and the Cookie's Legacy

Learn more about your ad choices. Visit megaphone.fm/adchoices