Ep. 57 The Rise of CTV: Trends in Advertising with John Rogers from Nexxen

John Rogers, SVP at Nexxen, shares his extensive journey in the ad tech industry, starting from his early days at Advertising.com to his current role at Nexxen.

The conversation digs into the evolution of supply and demand in ad tech, the growing importance of transparency, and the trends shaping the future of the industry, including the rise of CTV.

John also reflects on his leadership style and aspirations beyond ad tech, hinting at a potential future in education.

Takeaways:

• John's career began at Advertising.com in 2002.
• The culture at Advertising.com shaped many industry leaders.
• Daily management meetings foster accountability and performance.
• Nexxen's strategy includes both DSP and SSP capabilities.
• CTV is a significant growth area in advertising.
• Transparency is crucial for building trust with clients.
• The evolution of ad tech requires adapting to new demands.
• Leadership development is a passion for John.
• John values the connections made throughout his career.
• The future of ad tech will focus on data-driven solutions.

Chapters

00:00 The Journey Begins: John's Early Career in Ad Tech

10:09 Navigating the Evolving Landscape of Supply and Demand

14:50 Trends in Ad Tech: CTV and Market Dynamics

19:20 The Importance of Transparency in Advertising

24:34 Future Aspirations: Beyond Ad Tech